Google insight for search

I've been playing around with the Google Insights for Search tool, and found some really pretty graphs. Here's the popularity of chocolate, as a food and drink related search over time, complete with a big bump each Christmas and a somewhat smaller bump each Valentine's day:

On the dessert theme, we can also see the seasonal rise and fall of cookies, pies, and cakes:

There's a Mason-Dixon line for interest in cookies:
with cake interest centered in the South East:
Finally, Facebook is clearly the new MySpace: